Presently I serve as Creative Director for Capital One Trade Credit overseeing design, brand and creative strategy. I lead internal and agency teams for B2B partnerships with Wayfair, Staples, Walmart and more.
SELECTED PARTNERS
Capital One Trade Credit is a recent acquisition, formerly known as Blue Tarp. An important part of my role as Creative Director is designing Creative Guidelines that align the business to Capital One master brand; personality, tone, typography, photography, illustration, color, and logo usage.
Capital One brand personality
Before a partnership is secured my team creates educational content targeted across all stages of the buyer journey; awareness, consideration, and decision. Below are examples from an eBook targeting the lumber and building materials industry.
eBook
eBook | sample page
eBook | sample page
eBook | sample page
After a partnership is secured I lead the creative for the business' marketing and communication needs. Below are examples from our partnership with Wayfair.