As Creative Director for e-commerce retailer, LuckyVitamin, I oversee all brand touch points. I lead a team that designs 30+ promotional campaigns monthly, seen by a database of 4 million customers and influences revenue of more than $20 million annually (combination of onsite and channel marketing). I played a lead role rebranding the company and am responsible for ensuring all creative aligns with LuckyVitamin brand standards.
From 2004–2013 I worked for The Hartford Financial Services Group. Through 2008 I designed collateral focused on investor education. My work won numerous awards and steadily I advanced to Design Manager in 2008 and Senior Design Consultant from 2009 to 2013. In my senior role I serviced all business lines at The Hartford and worked iteratively to refine the company's brand standards.
I'm also known for my work with the band Reilly where I served as Founding Partner, Bassist and Creative Director. Based in Philadelphia, Reilly is a band known for a blend of faith-based lyrics, alt-americana rock and dueling violins. I managed all aspects of Reilly’s visual brand identity, turning this regional band into an internationally recognized group which independently sold over 30,000 albums and regularly toured across the United States and Europe.
Outside full-time work I have been sought out for dozens of contract assignments. Some notable clients include: Google, Oxford Economics, Harper Collins, Eastern University, Qatar Tourism Authority, Cross Properties, Jalinski Advisory Group and many more.
Creative Director | Brand Strategist | Designer
Manager & Senior
Reilly Music, LLC