Bomberger Design Portfolio | Where Creativity Meets Strategy

Private

Label

(CPG) LuckyVitamin Brands



I led the design initiative for Consumer Packaged Goods (CPG) packaging encompassing over 250 private label items, which accounted for 10% of LuckyVitamin’s total revenue. One key challenge was maintaining a cohesive brand identity while showcasing diversity across various product categories beyond vitamins. To address this, we retained the “Lucky” name and incorporated our iconic clover symbol, infusing it with a playful touch.

LuckyPlanet | Natural Home

LuckyTru | Personal Care

LuckyAromas | Essential Oils

LuckyEats | Natural Foods

LuckyVitamin | Supplements

LuckyMeals | Premium Quality Meats & Seafoods