THE
HARTFORD
Early in my career I worked for The Hartford, designing strategic marketing campaigns focused on investor education. My work won numerous awards and I was steadily promoted to senior and management roles, where I serviced all lines of business at The Hartford and worked iteratively to refine the company’s brand standards.
“Riskology” became the backbone of a larger successful marketing campaign. It won both “Best of Show” at at IFCA and a “Standing Ovation” award from The Hartford.
Riskology | interior spread
"Riskology" was a successful campaign that championed company brand standards while leveraging something new, conceptual imagery. Our standards offered no guidance in this area. I was tasked with updating The Hartford brand standards to demonstrate how conceptual imagery was encouraged to advance understanding of a particular topic.
The Politics of Planning | Brochure
The Politics of Planning | interior spread
Awards
Best of Show
Integrated Campaigns Category, “Riskology” brochure & collateral, IFCA, 2010
Standing Ovation Award
“Riskology,” The Hartford Financial Services, 2010
Best of Show
Internally Developed Communications Print Category, “It’s Always Something” brochure, Insurance & Financial Communications Association (IFCA), 2011
Award of Excellence
Design Category “The Hartford Income Pyramid,” IFCA, 2007
Award of Excellence
- “New Expectations, New Challenges,” IFCA, 2007
Award of Excellence
Internally Developed Communications – Electronic, “Plan to Live” presentation, 2006
Best of Show
Design Category, “The 1040 Ten Minute Challenge,” IFCA, 2005