THE
HARTFORD
From 2004–2013 I worked for The Hartford. Through 2008 I designed strategic marketing campaigns focused on investor education. My work won numerous awards and I was steadily promoted to senior and management roles. In my senior role I serviced all business lines at The Hartford and worked iteratively to refine the company’s brand standards.
“Riskology” became the backbone of a larger successful marketing campaign. It won both “Best of Show” at at IFCA and a “Standing Ovation” award from The Hartford.
Riskology | interior spread
"Riskology" was a successful campaign that conformed to The Hartford’s brand standards while leveraging something new, conceptual imagery. The standards offered no guidance in this area. My work was included to demonstrate how conceptual imagery was encouraged to advance understanding of a particular topic.
The Politics of Planning | Brochure
The Politics of Planning | interior spread
Awards
Best of Show
Integrated Campaigns Category, “Riskology” brochure & collateral, IFCA, 2010
Standing Ovation Award
“Riskology,” The Hartford Financial Services, 2010
Best of Show
Internally Developed Communications Print Category, “It’s Always Something” brochure, Insurance & Financial Communications Association (IFCA), 2011
Award of Excellence
Design Category “The Hartford Income Pyramid,” IFCA, 2007
Award of Excellence
- “New Expectations, New Challenges,” IFCA, 2007
Award of Excellence
Internally Developed Communications – Electronic, “Plan to Live” presentation, 2006
Best of Show
Design Category, “The 1040 Ten Minute Challenge,” IFCA, 2005