Bomberger Design Portfolio | Where Creativity Meets Strategy

THE

HARTFORD

Financial Services Group

During my tenure at The Hartford, I spearheaded the design of marketing campaigns aimed at promoting financial services and investor education. This effort garnered multiple accolades, propelling me into increasingly senior and managerial positions. In these roles, I took charge of guiding and mentoring a team of designers, fostering their growth and success. Notably, as a senior leader, I reported directly to the AVP of Brand Marketing, where I played a central role in refining and advancing The Hartford brand standards.


Riskology served as the cornerstone of a highly successful marketing campaign, earning both the prestigious Best of Show accolade at IFCA and a coveted Standing Ovation award from The Hartford.

Riskology | interior spread

The Riskology campaign achieved success by adhering to company brand standards while introducing innovative conceptual imagery—an area previously unaddressed in our guidelines. I was entrusted with the responsibility of updating The Hartfords brand standards to incorporate and encourage the use of conceptual imagery, thereby enhancing comprehension of specific topics.

The Politics of Planning | Brochure

The Politics of Planning | interior spread

Awards

Best of Show

Integrated Campaigns Category, “Riskology” brochure & collateral, IFCA, 2010


Standing Ovation Award

“Riskology,” The Hartford Financial Services, 2010


Best of Show

Internally Developed Communications Print Category, “It’s Always Something” brochure, Insurance & Financial Communications Association (IFCA), 2011


Award of Excellence

Design Category “The Hartford Income Pyramid,” IFCA, 2007


Award of Excellence

  1. “New Expectations, New Challenges,” IFCA, 2007


Award of Excellence

Internally Developed Communications – Electronic, “Plan to Live” presentation, 2006


Best of Show

Design Category, “The 1040 Ten Minute Challenge,” IFCA, 2005