The
Hartford
During my tenure at The Hartford, I spearheaded the design of marketing campaigns aimed at promoting financial services and investor education. This effort garnered multiple accolades, propelling me into increasingly senior and managerial positions. In these roles, I took charge of guiding and mentoring a team of designers, fostering their growth and success. Notably, as a senior leader, I reported directly to the AVP of Brand Marketing, where I played a central role in refining and advancing The Hartford brand standards.
Riskology served as the cornerstone of a highly successful marketing campaign, earning both the prestigious “Best of Show” accolade at IFCA and a coveted “Standing Ovation” award from The Hartford.
Riskology | interior spread
The Riskology campaign achieved success by adhering to company brand standards while introducing innovative conceptual imagery—an area previously unaddressed in our guidelines. I was entrusted with the responsibility of updating The Hartford’s brand standards to incorporate and encourage the use of conceptual imagery, thereby enhancing comprehension of specific topics.
The Politics of Planning | Brochure
The Politics of Planning | interior spread
Awards
Best of Show
Design Category, “The 1040 Ten Minute Challenge,” brochure & collateral, Insurance & Financial Communications Association (IFCA)
Best of Show
Internally Developed Communications Category, “It’s Always Something,” brochure, IFCA
Best of Show
Integrated Campaigns Category, “Riskology,” brochure & collateral, IFCA
Standing Ovation Award
“Riskology,” Awarded by The Hartford Financial Services Group, Inc.
Award of Excellence
Internally Developed Communications – Digital, “Plan to Live,” presentation, IFCA
Award of Excellence
Design Category, “The Hartford Income Pyramid,” IFCA
Award of Excellence
- Design Category, “New Expectations, New Challenges,” IFCA