We conducted quantitative research with 1137 participants around shopping and healthy living. Below are some important insights we uncovered.
We pursued numerous logo directions. Below are mood boards I created to help us decide on a logo that felt true to our newly established core values: Conscious. Welcoming. Genuine. Fun.
Below is the new LuckyVitamin highlighted across various applications. The company grew ~40% between 2013 to 2019, leveraging the new brand identity and differentiated marketing.
“For those leading active, healthful lives, LuckyVitamin is the inspirational and supportive source for products and knowledge dedicated to helping everyone on their journey towards happy wellness.”