UX/UI Design
UX/UI Design
The mobile site was busy and overwhelming. Content had been stripped away, hurting the retailer’s SEO rankings.
The desktop site was cluttered and unresponsive. This made for poor UX on larger monitors and tablet devices.
LuckyVitamin's old rewards program was a confusing and frustrating experience. The point system was hard to understand and even harder to redeem. Once you reached a certain point-level, you were emailed a promo code, which couldn't be stacked with other promos and quickly expired.
I led an effort to overhaul the rewards program, from the branding down to the way you redeem and apply your rewards. Here are some key enhancements.